Annie Elliott
VP Creative Director, Writer
SAS // The Batting Lab

SAS Analytics

SAS // The Batting Lab

The first-ever AI-powered batting cage designed to improve kids’ understanding of data

Getting kids to care about data through baseball

Getting kids to care about data through baseball

Dan and I worked with a couple of teams on ideas and Kassandra knocked it out of the park. I left McCann mid-way through production and have to give Mihae and Christine special shout outs for making the impossible, possible.