Most people have used Qualcomm tech and don't even know it. To build more brand awareness, we created this campaign using mirrors to camouflage Qualcomm into a series of scenes where people are using 5G.
Qualcomm invented the technology that powers the microchips inside every 5G phone, tablet and device. So, you’ve likely used Qualcomm and don't even know it. Which meant they weren’t getting credit for their tech contributions.
It’s as if Qualcomm is hidden in plain sight. That insight led to the global launch work “See us everywhere you see 5G.” In our film, we brought this idea to life by using mirrors to camouflage their logo into scenes where people are using 5G technology.
Directed by Ben Smith at The Mill