“Don’t just take, give” came from our brilliant strategy team during the pitch. After we won the business, my partner Lizzie and I helped create the work for this global campaign. All of the 6am meetings with our clients in Tokyo were worth it! Take a look at the anthemic film below directed by Sara Dunlap.
But how do you leverage the idea of “Don’t just take, give” for a product heavy demo? By featuring the main vehicle of giving: hands. Directed by Andrew B. Myers