SXSW Airdrop
RPA wanted to recruit (or make new friends) with top talent at SXSW. So we used Apple's overlooked feature Airdrop to send concert invites to top talent. The exclusive concert featured the platinum duo, Frenship.
Press
THE DRUM - How RPA used a simple idea to break through at SXSW
MEDIAPOST - RPA used Apple's airdrop feature to connect with potential recruits at SXSW
copywriter annie elliott
