https://www.annieelliott.com/work daily 0.75 2017-10-25 https://static1.squarespace.com/static/5936f9f5d1758e5a0920aef6/t/59efda46c027d88d9573e0e1/1508891202150/ Work https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1508871203797-ETHKITZM97E0T9FJ6QQC/SideLaugh1.JPG Work https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1496777238007-7A9WR4MA6AQW20S9N506/image-asset.jpeg Work - Airdropping for Friendship - SXSW How do you compete with someone's phone? You don't. So when we went to SXSW to recruit top talent, we just sent them messages directly to their iPhones using the overlooked Apple feature, airdrop. Made a lot of new friends. https://www.annieelliott.com/work-1 daily 1.0 2024-07-29 https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1509411514737-EXU62FGENX4UB4ED0QZ8/image-asset.jpeg Work - Red Bull Creation - Case Study Hackers unite! Red Bull Creation is an event that challenges inventors to create something revolutionary in a short 72 hours. And here's how we brought it to life. https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1509403857598-5DUQ1942Q9SYW4DJBACS/Screen-Shot-2017-08-03-at-2.48.35-AM_670.png Work - On demand volunteering   Did you know that millenials are the lowest generation in history to volunteer? Well, we aren't a bunch of assholes, it's just volunteering isn't set-up the way that we live our lives. So (with the help of friends from RPA) I've created Volly. It's on-demand volunteering. https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1509410042365-PYB3FH839L8L0F2VRDWX/Screen+shot+2013-03-05+at+11.27.18+AM.png Work   Chili's is the restaurant you go to talk with family and friends. I had a great time writing radio, developing the website and working to bring the campaign in-store for Chili's rebrand. IN-STORE We created these table decals to get people off their phones so they would talk to each other more. Paying off the campaign line - More Life Happens Here. About phone stacking https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1508977797802-WL9UU0LE7242GIRUHJPZ/Screen+Shot+2017-10-25+at+5.17.20+PM.png Work - Dunkin' Donuts TV - "Juicy" https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1509412630662-L6U6ZDTXBECWHHHYK9BT/Screen+shot+2012-02-01+at+7.27.53+PM.png Work https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1509404010299-UUG4SSV52VPLF7D455MK/image-asset.jpeg Work - Red Bull Augmented Racing To push 12-packs in-store, we created Red Bull Augmented Racing. Using the cans, you can build custom race tracks in the game. In its first week, it was the highest downloaded racing game in iTunes. https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1523206796923-2EVDH4F0X04EQW9ASV8G/DWLbCSGVoAIWyh7.jpg Work https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1508972980849-NNZMSQ01GS003F8TI0TQ/image-asset.jpeg Work - Sealy's asks - Who's Got Your Back? Sealy's Posturepedic Mattress is supportive, so we asked people on social media: "Who else has your back?"   https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1523477368094-E2ZPZR1Q509S83D0H3OB/Screen+Shot+2018-04-11+at+1.09.00+PM.png Work - Southwest Airlines // YES Airlines Reward Programs are confusing, so we needed to find a simple way to tell people they can do more when they travel with Southwest. Our big idea was one small word: YES. https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1508971902995-NPJTL5DFLQSHKJ0UWDK4/Screen+Shot+2017-10-24+at+5.23.43+PM.png Work - SXSW Airdrop RPA wanted to recruit (or make new friends) with top talent at SXSW. So we used Apple's overlooked feature - airdrop - to send concert invites to top talent. The exclusive concert featured the platinum duo, Frenship. Press THE DRUM - How RPA used a simple idea to break through at SXSW MEDIAPOST - RPA used Apple's airdrop feature to connect with potential recruits at SXSW Gold ADDY winner, 2018 https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1583041173423-RA87C8ASUZ660I2IWMEK/image-asset.jpeg Work - Outside of the White House in Washington, DC. You might think the most important person in the world has power, wealth, or fame. But for moms, the most important person in the world is baby. So we went to the white house and asked, “Who is the most important person in the world?” https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1636480093583-96DA5XY2CQHJHI64P2T0/Screen+Shot+2021-11-09+at+9.32.20+AM.png Work https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1508972227925-WASJH2JRL5G103K554QD/image-asset.jpeg Work - Red Bull Gives You Wings This TV spot was aired in countries around the world, but I love to share the German version. The owner just sounds so much angrier. Worked with Jason “JR” Roberts on this one https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1583043655018-231TMO86TSXD74VLQOUN/image-asset.png Work “Don’t just take, give” came from our brilliant strategy team during the pitch. After we won the business, my partner Lizzie and I helped create the work for this global campaign. All of the 6am meetings with our clients in Tokyo were worth it! Take a look at the anthemic film below directed by Sara Dunlap. https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1613969099980-25AA7NCDQLHKGY1LO65S/Screen+Shot+2020-03-01+at+1.11.57+AM.png Work The line “Just here to make your day” is so brilliant because it explains nothing and everything at the same time. Why is the New York Lottery showing me these hypnotic jellos jiggling on the hood of a lawn tractor? They’re just here to make your day. You know, like our new Scratch-Off games. We created the below films with absurdist director duo, The Perlorian Brothers. https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1702160845259-V2QZNFTDVVBWUOCSWN1Q/image-asset.png Work New York Lottery created a movie themed ticket, so my partner Dan and I launched it by creating a suspenseful movie trailer where a winning ticket goes missing. Directed by real life movie director James Gray known for Ad Astra, The Lost City of Z, and We Own the Night. https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1702162567330-7R02EJ6UXIUE20LLBUPF/image-asset.png Work - Red Bull TV // German Version https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1717733090936-HYE3PD0YOOVXTONVNEE2/image-asset.png Work - TOP PRESS CNN Variety People The Hollywood Reporter USA TODAY In honor of Steven Spielberg’s film Ready Player One, Carl’s Jr. publicly announced they were changing the name of their sliders to “Spielburgers.” We made a series of films with the help of Stoopid Buddies, each paying tribute to a Spielberg classic. The only problem? We didn’t have Spielberg’s sign-off. We went to his office and even went as far as leaving a note on his car, posting about it on Twitter all along the way. Spielberg eventually responded to us in a video message and Twitter blew up, earning us international and local news coverage. https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1702156276644-T5O1HESODK2K6EN4EJAF/image-asset.png Work A vacation rental that had a complete redesign with every single stay. https://static1.squarespace.com/static/5936f9f5d1758e5a0920aef6/t/667e23a0159d377ea616ca8a/1717724955064/ Work https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1719542670758-9JXG0R2RF2N2UCBLOHHK/image-asset.png Work Super Bowl Sunday is a time for spicy jalapeno poppers, hot wings and heartburn. TUMS wanted to encourage fans to go all in on food - so we whipped up TUMS PROP BITES. We partnered with Draftkings and instead of novelty Prop Bets, you could place Super Bowl food-related gametime wagers and win real money. Because with TUMS fast heartburn relief, food is never a gamble. https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1719542468139-AOUWJAZXGJARBPQEEFU2/image-asset.png Work - Let's make tea breaks happen 3 in 5 people struggle to take real, meaningful breaks despite desperately needing moments to recharge. We partnered Pure Leaf and Lindsay Lohan to challenge hustle culture by bringing back a centuries old tradition: the tea break. AdAge, CLIO, Yahoo https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1701498205410-LYGXHCPXYPNR80R4W2X6/image-asset.png Work - Dove Beauty Bar In the world of beauty, it’s all about the new product news. Which is challenging for Dove beauty bar since it hasn’t changed in 75 years. Our solve? Instead of focusing on what’s new about the product, we focused on the innovative ways people are using it. https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1701489792294-Q0RMRANRUQB6VDG5NG9L/image-asset.png Work - SAS // The Batting Lab The first-ever AI-powered batting cage designed to improve kids’ understanding of data https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1597097408839-7DAUFVC17RZ9JXXHO0DH/QC.Screenshot.jpg Work https://www.annieelliott.com/ampm daily 0.75 2018-04-09 https://www.annieelliott.com/resume daily 0.75 2024-07-29 https://www.annieelliott.com/bio daily 0.75 2024-06-20 https://images.squarespace-cdn.com/content/v1/5936f9f5d1758e5a0920aef6/1619481111371-IOO9IL9TTSHDCI4Z7PYJ/Annie+Portrait.+Italy.png Bio - Hi. I’m Annie. Since 2009, I’ve worked on brands like Red Bull, Carl’s Jr., Dove, New York Lottery, Homegoods, Southwest Airlines, Tempur-pedic, Uber at places like McCann, New York & 72andSunny, LA. In 2021, I took a full-time remote VP role at Edelman, New York so I’d have the freedom to work from my home office in Portland, Oregon. My best work has come out of working directly with clients, because selling imaginative ideas is easy when they line up with business needs. In addition to leading teams, I also find joy in helping creatives grow. I’ve spent time teaching at Bookshop Los Angeles and am currently mentoring black creatives at One School New York. Here’s an article where I talk about my approach to work. It’s a couple years old, but still true. I thrive when learning new things and challenging myself to do what scares me. Things like, teaching English to exiled Tibetans in Dharamsala, learning Portuguese while living in Brazil during the 2016 World Cup (Oi gentileza!), running the LA + SF marathons, scuba diving into Japanese shipwrecks from WW2, and releasing a mediocre rock album on Spotify. Talk about scary.