Associate Creative Director, Copy
Red Bull Creation - Case Study

Red Bull Creation

Red Bull Creation - Case Study

Hackers unite! Red Bull Creation is an event that challenges inventors to create something revolutionary in a short 72 hours. And here's how we brought it to life.

UNCONVENTIONAL OOH

UNCONVENTIONAL OOH

To promote the event, we re-invented the bike rack and brought it to the fixies of Brooklyn. The bike rack's location was updated via Twitter.

WILD POSTINGS TO RECRUIT INVENTORS

WILD POSTINGS TO RECRUIT INVENTORS

Red Bull Creation - Banner Ad

As part of the recruiting process, we ran banner ads on websites we knew makers visit, like Makezine, Instructables, and Popular Mechanics.