Red Bull Creation - Case Study
Hackers unite! Red Bull Creation is an event that challenges inventors to create something revolutionary in a short 72 hours. And here's how we brought it to life.
To promote the event, we re-invented the bike rack and brought it to the fixies of Brooklyn. The bike rack's location was updated via Twitter.
WILD POSTINGS TO RECRUIT INVENTORS
Red Bull Creation - Banner Ad
As part of the recruiting process, we ran banner ads on websites we knew makers visit, like Makezine, Instructables, and Popular Mechanics.