Associate Creative Director, Copy
Red Bull Augmented Racing

Augmented Racing

Annie Elliott copywriter creative director red bull

Red Bull Augmented Racing

To push 12-packs in-store, we created Red Bull Augmented Racing. Using the cans, you can build custom race tracks in the game. In its first week, it was the highest downloaded racing game in iTunes.

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Mobile Ad

WEBSITE DEVELOPMENT

WEBSITE DEVELOPMENT


The mobile and banner ads lead straight to iTunes where people could download the game, so we didn't really need a website. But we saw it as an opportunity to create a place where people could talk shit.